This was the final project for AMDT 308, a class about Visual Merchandising and Promotion. The project was a collaborative effort between myself and Issac Silva, however only my work is featured on this page. The goal of the project was to either create a brand or research a currently existing one, then develop the following:
1. Brand Research - Company/Brand Profile, Pricing Analysis, Competition, Mood Board, Palette(s)
2. Retail Expansion strategy - Logo Redesign, Seasonal Signage/Bagstuffers, Advertising, Brick and Mortar store layout, Merchandise Presentation (planograms) and Cost Analysis of the Expansion
3. E-Commerce - Mockups for Social Media Marketing (Facebook, Twitter, Instagram, E-Mail, Website)
The final document is 23 pages long and can be viewed in its entirety here.
Click images to expand.
Cover Page. Logo is an actual 3D render from Blender with a shader applied to show the wireframe.
Overall styling of the document is inspired by Stone Island's current branding, with personal touches added of course.
